Global Capability Owner - Web & Search Engine Strategy Lead in one of the top-20 global Pharmaceutical Companies

Bochum University of Applied Sciences

B.Sc. business engineering and electrical engineering (250 credits)
Award for the best bachelor’s thesis of the year:
“Approach of a global domain strategy in pharmaceutical industry”
www.hochschule-bochum.de

IESE Business School, Barcelona

Gaining insights into digitalization's impact on the pharmaceutical industry.

• Developing customer-centric value propositions
• Building a prototype application
• Implementing digital strategies within Boehringer Ingelheim

The program was structured into two parts: a hybrid online component and an on-campus residential module at IESE.

Part 1:

• Understanding the Broader Context and Seeing Beyond the Trends
• Digital Density and the Evolution of Industries
• Creating Value Propositions in a Digital World
• Digital Capabilities in Established Organizations

Part 1:

• Managing Change
• New Value Propositions and Rapid Prototyping Workshops

Boehringer Ingelheim International GmbH

Part of the 'Go-to-Market' (GTM) team in Corporate
Responsible for Boehringer Ingelheim's global Web Platform

• Building unified Server Platform which runs on AWS to host thousands of Web Applications,
• Defining CDN and Caching Strategy,
• Develop and prioritise Roadmap for upcoming Platform Releases,
• Technical coordination of Scrum Team, Production Partners & Technical Processes.

Boehringer Ingelheim International GmbH

Part of the 'Go-to-Market' (GTM) team in Corporate
Leading both, the technical and business side of Boehringer Ingelheim’s global Search Strategy:

• Search Engine Optimization (SEO),
• Web Performance & Dev Standards,
• Paid Search (SEA),
• Domain Strategy of 18k Domains,
• Global centralisation of Google Ads,
• Global roll-out of Google Search Ads 360 (SA360),
• Establish global E2E Process and ensure governance through development of SOPs,
• Develop and provide trainings to markets.

Boehringer Ingelheim International GmbH

Part of the 'Go-to-Market' (GTM) team in Corporate
Accountable for Boehringer Ingelheim’s global Search Engine Strategy

• Search Engine Strategy: SEO, Paid Search (SEA), Domain Strategy and Web Performance.
• Smartphone Apps: iOS, Android, Progressive Web Apps (PWA).
• 3rd party Data: BMJ, Medscape, Univadis, M3.com, Doximity, Sermo.
• Paid Media Management: Facebook, LinkedIn, YouTube.

Boehringer Ingelheim International GmbH

Part of the 'Go-to-Market' (GTM) team in Corporate

• Develop and evolve global search engine optimization standards and domain strategy.
• Ensure that Boehriner Ingelheim applies the highest standards and processess required for high SERPs ranking.
• Supplier assessment for creative and production partners in Search.
• Regular analysis and optimization of standards and processes.
• Demonstrate impact to business by monitoring of actual vs. target archievments and global SEO performance.
• Steer and manage global Search partners; ensure adherence to standards.
• Provide training to corporate and country peers.
• Establish assessment process pitching and automated assessment processes for quality assurance.
• Work with cross-functional teams within a competitive environment and manage interdepartmental and cross-company interfaces.

Boehringer Ingelheim International GmbH

Part of the 'Digital Excellence' team in Corporate

• Develop and evolve global search engine optimization standards and domain strategy.
• Ensure that Boehriner Ingelheim applies the highest standards and processess required for high SERPs ranking.
• Supplier assessment for creative and production partners in Search.
• Regular analysis and optimization of standards and processes.
• Demonstrate impact to business by monitoring of actual vs. target archievments and global SEO performance.
• Steer and manage global Search partners; ensure adherence to standards.
• Provide training to corporate and country peers.
• Establish assessment process pitching and automated assessment processes for quality assurance.
• Work with cross-functional teams within a competitive environment and manage interdepartmental and cross-company interfaces.

Boehringer Ingelheim International GmbH

Part of the 'Digital Excellence' team in Corporate

• Implements governance for quality standards related to analytics, content design & development, user centered design and Search.
• Maintains and improves digital excellence quality standards and guidelines.
• Develops global domain strategy and governance process.
• Performs sanity checks to ensure adherence of digital excellence standards by digital production house.
• Reports issues from quality checks into Senior Business Relationship Manager (BRM) DPH on a monthly basis.
• Upskills DPH Partners to improve quality in case of quality issues; coordinated through Senior BRM DPH.
• Builds a global Digital Governance process to be owned by Digital Excellence incl. compliance, content quality, search optimization, legal and data privacy.
• Member of the “Digital Excellence” Team and “Digital Advisory Board” (Corporate Unit).

Boehringer Ingelheim International GmbH

Part of the 'Digital Excellence' team in Corporate

• Work with Content Strategy Business Lead and UX Agency to create and validate a global process of User Centered Design and testing with integration to key content elements web, email and MVA (iPad based Master Visual Aid).
• Work with Content Strategy Business Lead to implement a tool for A/B Splittesting and ensure interface connection to Adobe Analytics.
• Field-test A/B-Testing in partnership with a brand or country team or within a marketing campaign to show value of User Centered Design methodology.
• Ensure the process is feasible with regards to time and budget of a marketing team.
• Work with UX Agency and Senior Digital Managers to assess and test selected projects.
• Work with Content Strategy Business Lead to establish an internal UX Testing Center at BI incl. mobile Eyetracking technology.
• Work with Senior Digital Managers to ensure testing delivers improvements that build on easily understandable recommendations.
• Member of the “Digital Excellence” Team and “Digital Advisory Board” (Corporate Unit).

Dross:Media Consulting

Consulting, strategic and operative implementation of online branding, online communication, Inbound Marketing, Social Media Marketing, Web-development, campaign control. Costumers: McDonald’s NRW, Bayer AG & Butterfly et al.

team:penta GmbH & Co.KG

Strategic planning of a web-platform of an internship agency.

sixunity GmbH

frinXX – Own gastronomy services innovation: customers are now able to order real beverages online – for own consumption or as a gift for friends. Payment is done via paypal, debit note, instant bank transfer et al. The customer receives an electronic code on his/her mobile and is able to redeem it to a drink when visiting one of the participating bars, clubs and restaurants

virtualnights:media Ltd. (now Brandfit GmbH)

Germany’s biggest lifestyle community. Costumer services as well as head of >200 employed photographer. Consultant in media advertising. As Region Manager I do represent VN regionally in lifestyle and event business. As head of photographer am I responsible for coordination, conduction of training, and quality management. Moreover are marketing, sales, and Business Development further core areas

SAP Deutschland SE & Co. KG

The Business Transformation Services group for Process Industries (BTS PI) advises clients in the chemical and pharmaceutical industries on business processes, data, organization, and provides IT solution support.

Enactus Germany c/o KPMG

Online Development & IT-Management – responsible for web strategy, design and implementation of all Enactus web- & social media sites in Germany after the organization’s rebranding in 09/2012. Programming of the Enactus mobile app. Design and implementation of a national wide intranet, linking all Enactus teams and office365 as well as SharePoint. Online marketing and analysis of all german enactus web sites

Marcus Prünte Rest GmbH (McDonald’s)

McDonald’s NRW: Development of all web sites and sources, customer retention, conceptual designing and implementation of campaigns

Bayer HealthCare AG

Development and implementation of bayer web sites for veterinary medicine students in Germany, Austria and Switzerland. Restructuring and re-launch of web sites, implementation of a subdomain strategy

German Aerospace Center (DLR)

Branch for aerodynamics, hyper wind tunnels, research on scramjets

The 'Stratux' Project

Contribute with my technical expertise to make the uncontrolled airspace safer for private aviators (general aviation).
Development of open source anti-collision systems based on Raspberry PI at low cost.

Association of Enterprise Architects (AEA)

The Association of Enterprise Architects (AEA) is the definitive professional organization for Enterprise Architects.

Drupal Association

The Drupal Association is an organization dedicated to helping the open-source Drupal CMS project flourish. The Association leads the community and ensures a creative and exciting future for Drupal. We help the Drupal community with fun­ding, infra­structure, events, promotion and distribution.

Build & Grow e.V

Building housing for people in need Europe’s poorest nations (Moldova and Romania).

Kiron University

A start-up project that aims to provide refugees and people worldwide with free higher education and the opportunity to graduate with a university degree.

University of Applied Sciences Bochum

Coordination and implementation of committee elections

Enactus University of Applied Sciences Bochum

Managing board in marketing of Enactus Bochum University of Applied Sciences (formerly SIFE)

Enactus University of Applied Sciences Bochum

Development and Webmaster of Enactus Bochum University of Applied Sciences (formerly SIFE)

University of Applied Sciences Bochum

1.5 years mentoring traineeship – group dynamic training: the effect of group relationships. Analysis of group dynamics, introducton in the methods of coaching

Air sports group LSG Erbslöh Langenfeld e.V.

Supervision and organization of the association‘ youth group