B.Sc. Business Engineering and Electrical Engineering

Bochum University of Applied Sciences

B.Sc. business engineering and electrical engineering (250 credits)
Focus: IT management, strategic marketing & strategic planning
Award for the best bachelor’s thesis of the year:
“Approach of a global domain strategy in pharmaceutical industry”

Work Experience

Global Digital Capabilities Manager – Search Excellence

Boehringer Ingelheim International GmbH

Accountable for Boehringer Ingelheim’s global Search Engine Strategy

  • Develop and evolve global search engine optimization standards and domain strategy
  • Ensure that Boehriner Ingelheim applies the highest standards and processess required for high SERPs ranking
  • Supplier assessment for creative and production partners in Search
  • Regular analysis and optimization of standards and processes
  • Demonstrate impact to business by monitoring of actual vs. target archievments and global SEO performance
  • Steer and manage global Search partners; ensure adherence to standards
  • Provide training to corporate and country peers
  • Establish assessment process pitching and automated assessment processes for quality assurance
  • Work with cross-functional teams within a competitive environment and manage interdepartmental and cross-company interfaces

Corporate Digital Governance & Quality Assurance Manager

Boehringer Ingelheim International GmbH
  • Implements governance for quality standards related to analytics, content design & development, user centered design and Search.
  • Maintains and improves digital excellence quality standards and guidelines.
  • Develops global domain strategy and governance process
  • Performs sanity checks to ensure adherence of digital excellence standards by digital production house.
  • Reports issues from quality checks into Senior Business Relationship Manager (BRM) DPH on a monthly basis.
  • Upskills DPH Partners to improve quality in case of quality issues; coordinated through Senior BRM DPH.
  • Builds a global Digital Governance process to be owned by Digital Excellence incl. compliance, content quality, search optimization, legal and data privacy.
  • Member of the “Digital Excellence” Team and “Digital Advisory Board” (Corporate Unit)

UX, Global SEO & Domain Strategy

Boehringer Ingelheim International GmbH
  • Work with Content Strategy Business Lead and UX Agency to create and validate a global process of User Centered Design and testing with integration to key content elements web, email and MVA (iPad based Master Visual Aid)
  • Work with Content Strategy Business Lead to implement a tool for A/B Splittesting and ensure interface connection to Adobe Analytics
  • Field-test A/B-Testing in partnership with a brand or country team or within a marketing campaign to show value of User Centered Design methodology
  • Ensure the process is feasible with regards to time and budget of a marketing team.
  • Work with UX Agency and Senior Digital Managers to assess and test selected projects
  • Work with Content Strategy Business Lead to establish an internal UX Testing Center at BI incl. mobile Eyetracking technology
  • Work with Senior Digital Managers to ensure testing delivers improvements that build on easily understandable recommendations
  • Member of the “Digital Excellence” Team and “Digital Advisory Board” (Corporate Unit)

Co-Founder & Business Development

Helden-Group, [GbR]

IT services provider with 5 own products and 2 additional services – Social WIFI, Smartphone App kit, deletion of illegally web links, reputation management, pentesting


Dross:Media Consulting

Consulting, strategic and operative implementation of online branding, online communication, Inbound Marketing, Social Media Marketing, Web-development, campaign control. Costumers: McDonald’s NRW, Bayer AG & Butterfly et al

Freelance Project Management & Business Development

team:penta GmbH & Co.KG

Strategic planning of a web-platform of an internship agency.

Co-Founder & Marketing

sixunity GmbH

frinXX – Own gastronomy services innovation: customers are now able to order real beverages online – for own consumption or as a gift for friends. Payment is done via paypal, debit note, instant bank transfer et al. The customer receives an electronic code on his/her mobile and is able to redeem it to a drink when visiting one of the participating bars, clubs and restaurants

Freelance Regional Manager

virtualnights:media Ltd.

Germany’s biggest lifestyle community. Costumer services as well as head of >200 employed photographer. Consultant in media advertising. As Region Manager I do represent VN regionally in lifestyle and event business. As head of photographer am I responsible for coordination, conduction of training, and quality management. Moreover are marketing, sales, and Business Development further core areas


SAP Consultant – Business Transformation Services

SAP Deutschland SE & Co. KG

The Business Transformation Services group for Process Industries (BTS PI) advises clients in the chemical and pharmaceutical industries on business processes, data, organization, and provides IT solution support.

Head of Web & Media Assistant, Germany

Enactus Germany c/o KPMG

Online Development & IT-Management – responsible for web strategy, design and implementation of all Enactus web- & social media sites in Germany after the organization’s rebranding in 09/2012. Programming of the Enactus mobile app. Design and implementation of a national wide intranet, linking all Enactus teams and office365 as well as SharePoint. Online marketing and analysis of all german enactus web sites

Marketing & Web Development

Marcus Prünte Rest GmbH (McDonald's)

McDonald’s NRW: Development of all web sites and sources, customer retention, conceptual designing and implementation of campaigns

Online Marketing & strat. IT-Management

Bayer HealthCare AG

Development and implementation of bayer web sites for veterinary medicine students in Germany, Austria and Switzerland. Restructuring and re-launch of web sites, implementation of a subdomain strategy


German Aerospace Center (DLR)

Branch for aerodynamics, hyper wind tunnels, research on scramjets

Voluntary Engagement

Member of the Drupal Association

Drupal Association

The Drupal Association is an organization dedicated to helping the open-source Drupal CMS project flourish. The Association leads the community and ensures a creative and exciting future for Drupal. We help the Drupal community with fun­ding, infra­structure, events, promotion and distribution.

Strategic SEO

Kiron University

A start-up project that aims to provide refugees and people worldwide with free higher education and the opportunity to graduate with a university degree.

Election Committee

University of Applied Sciences Bochum

Coordination and implementation of committee elections

Marketing Leader

Enactus University of Applied Sciences Bochum

Managing board in marketing of Enactus Bochum University of Applied Sciences (formerly SIFE)

Online Marketing & Web Development

Enactus University of Applied Sciences Bochum

Development and Webmaster of Enactus Bochum University of Applied Sciences (formerly SIFE)

Mentors Coaching Education

University of Applied Sciences Bochum

1.5 years mentoring traineeship – group dynamic training: the effect of group relationships. Analysis of group dynamics, introducton in the methods of coaching

Youth Leader

Air sports group LSG Erbslöh Langenfeld e.V.

Supervision and organization of the association‘ youth group


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